Syllabus for

Academic Year  (2022)

The evaluation is divided in to two components: Continuous Internal Assessment (CIA) including Mid Semester Examination (MSE), and the End Semester Examination (ESE).

Mid Semester Exam: The student will be required to take a midterm exam which will cover units from the beginning of the semester up until the time of the exam.

End Semester Examination: ESEs will be conducted for both theory and practical courses at the end of semster.

 The Media Studies department, Bannerghatta Road branch offers an Honours program in Journalism, a prestigious degree that offers a number of electives and a dissertation project giving an edge to the graduating students over a regular degree program. During the coursework, candidates acquire skills that equip them to function efficiently in the multimedia environments in newsrooms. The same skills could also be employed in professions beyond journalism, enabling employability in careers in media fields other than journalism. Our graduating and graduated students have found employment in leading media organizations. The program is designed with an eye on building a foundation for conscientious journalism, resting on the pillars of ethics, social justice, and balance. The coursework is a combination of theory and practice. The coursework provides rigorous training to students, forming habits that prepare them to excel among the best of the industry professionals. 

Vision: To become a centre of media education, nurturing socially responsible media professionals. 

Mission: To excel in communication and media education by creating an open and collaborative environment that embraces innovation and integrity by providing both classroom and experiential learning.

The syllabus for this programme is designed to give the students a theoretical and practical base to specialise in Journalism and Media industry. In the first two semesters, the emphasis is to locate Journalism in the broader field of communication and provide a background in the social sciences: political science, psychology, marketing, economics and sociology. The course in its first year emphasises on writing, reporting and editing that is aimed at strengthening the knowledge base and imparting skills necessary to survive in the field of written communication. Special emphasis is given in the second year to the fields of broadcast. In the final year, the course focuses on digital and new media aspects of communication. The field of journalism has seen many changes in recent years. With globalisation, there has been an exponential growth of educational institutions offering Journalism as part of their curriculum. The Department of Media Studies at Bannerghatta Road campus have streamlined the courses to align with industrial expectations as well as provide intellectual and critical growth to our students. 

Programme Objective:

1. To create an industry oriented talent pool who are able to fulfil demanding managerial, networking and organisational duties in a wide range of positions in the area of journalism.
2. To offer a strong theoretical and practical foundation in journalism.
3. To train students to become journalists who help define communication.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO2: Demonstrate proficiency in written and visual communication.

PO3: Exhibit teamwork, leadership and communication skills

PO4: Display competence in interpersonal and intercultural communication.

PO5: Demonstrate awareness of local, regional, national, and global issues and engage within their socio-cultural contexts

PO6: Analyze and critique media content to demonstrate media literacy.

PO7: Interpret trends and dynamics that drive media industries regionally, nationally and globally.